Advanced HDR by Technicolor

With Advanced HDR by Technicolor, get more vibrant colors, more contrast and the ability to view every detail of the content for the most true-to-life viewing experience. Based on a machine learning mechanism that runs automatically once the settings are tuned to the producer’s artistic sensibility, it performs dynamic SDR to HDR conversion, so you can enjoy all the benefits of HDR on any non-HDR content, and dynamically optimizes every single image to any HDR10 capable display on the market.